Saturday, May 8, 2010

Francis Wu - Opening His Branch Studio - February 1949



Sun Ying Ming Studio

Mr. Wu opened his branch photography studio on Hennessy Road in Hong Kong. Here are some of the things Mr. Wu thinks how a studio should operate :

The comfort of the customer is considered very important now, and nearly all the large studios in Hong Kong are equipped with air conditioning units in the summer, and heating units in winter. Furniture is simple, modernistic, and streamlined in design, and is artistically and simply arranged. Decoration is plain, and unlike the ornate trend followed in the past, now shows more simplicity and taste.

The show-window, like the furniture, is simple and plain, and certainly much more artistic. There are fewer pictures in the show window, but these pictures are bigger in size. Photographers in Hong Kong read many articles in magazines, and in addition to trying to improve the quality of their prints, also try to beautify their studios. They realize that vividness and attractiveness is not necessarily due to quantity, but to quality and taste in arrangements and this realization has made studio show windows conform more to the artistic viewpoint.

Crowds Anxiously Waiting for the Opening

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